Privacy Policy
This Privacy Policy explains how we collect, use, and process your personal data in accordance with the General Data Protection Regulation (GDPR).
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1. Responsible Party
Responsible for this website:
Cas Roman
Address available upon request
Email: cas@casroman.com
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2. Data Collection on This Website
We collect and process personal data when you:
- Visit our website
- Subscribe to our newsletter
- Download free content via services like BookFunnel
- Contact us directly
The data collected may include your name, email address, IP address, and browser information.
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3. Newsletter & Email Marketing
When you sign up for our newsletter, your email address will be stored and used for sending you book news, promotions, and exclusive content.
We use **MailerLite** (or substitute your provider) for email delivery. You can unsubscribe at any time via the link at the bottom of each email.
By subscribing, you also agree that your email address may be used anonymously for **custom audience targeting** on platforms like Facebook/Meta. This means we may upload encrypted (hashed) email data to create ad audiences — your personal identity is never disclosed or visible to third parties.
You may opt out of this at any time by emailing us.
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4. Facebook Pixel & Meta Ads
This website uses the **Facebook/Meta Pixel** to track visitor behavior and measure the effectiveness of ads.
The Facebook Pixel collects information such as:
- Page views
- Clicks on links/buttons
- Conversions (e.g., downloads, purchases)
This data helps us create **custom and lookalike audiences** for advertising purposes on Facebook and Instagram.
Data collected via the Pixel is anonymous to us and does not reveal your identity. Facebook processes this data in accordance with its own Privacy Policy.
You can manage your tracking preferences via your Facebook ad settings.
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5. Legal Basis for Processing
We process your data based on:
- Your consent (Art. 6(1)(a) GDPR)
- Legitimate interest in marketing and optimization (Art. 6(1)(f) GDPR)
You have the right to withdraw consent at any time.
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6. Your GDPR Rights
You have the right to:
- Access your data
- Request correction or deletion
- Withdraw consent
- Lodge a complaint with a data protection authority
Please contact us via email if you wish to exercise any of these rights.
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7. Third-Party Services
We may use third-party tools such as:
- BookFunnel
- MailerLite
- Facebook/Meta
- Google Analytics (if applicable – remove if not used)
These services process data under their own privacy policies, which comply with GDPR standards.
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8. Data Security
We take appropriate technical and organizational measures to protect your data against unauthorized access or misuse.
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9. Contact
If you have any questions about this Privacy Policy or data processing, please contact us at:
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